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Wednesday, May 18, 2011

Strong is Beautiful

For those of you who didn't know, the WTA has launched a full fledged campaign in honor of the women of tennis, highlighting the stories, strengths and grace of 38 current and next generation stars.

The campaign has drawn a lot of attention for its beautiful stop-motion photography and inspired slow-motion videos, but the true heart of the campaign rests in each player's words. Some have survived war. Some balance sport and motherhood. And for others still, the weight and pressure of an entire nation's dreams rests on their shoulders.

No matter the case, each player is unique. And whether you are a professional athlete standing before thousands of fans, or a beginner who has never been seen, the WTA wants everyone to remember: "Strong is Beautiful."

To see all photos and videos, click HERE.

All rights to this campaign are the WTA's.

-Kedzie Teller, ITB Senior Editor


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